FMCG

FMCG

With Dsquares, you’re not just on shelves. You’re in shopping lists, routines, and memories through loyalty programs tailored to fast, frequent buying behaviors.

Main Objectives

Increase basket size per purchase

Drive repeat purchases and frequency

Capture purchase data

Influence consumer behavior at key decision points

Promote product trials and new launches

Low brand differentiation in saturated markets

Limited direct consumer interaction (esp. in retail chains)

Shifting consumer preferences and loyalty to price

Difficulty measuring ROI on trade promotions

Main Challenges

Value Propositions

Beyond Cards

Digitize your FMCG loyalty program even without direct stores: QR codes, receipt scans, mobile-first UX

Multi-touchpoint customer engagement: in-store, in-app, at-home

Flexible Rewards

Incentivize trial and upsell with personalized product-based rewards

Omnichannel data capture for actionable insights on shopping habits

Full-spectrum redemption options from digital wallets to exclusive brand experiences

Personalized Campaigns

Smart segmentation & AI-driven personalization to create 1:1 emotional experiences

Gamified reward journeys to keep customers engaged across the funnel

Powerhouse FMCG Loyalty with Dsquares

The Power of Loyalty

  • Build brand preference in a hyper-competitive market
  • Make your products habit-forming through micro-rewards
  • Capture emotional loyalty through frequent, rewarding touchpoints
  • Drive behavioral shifts—faster repeat, bigger baskets, stronger word-of-mouth
  • Create a feedback loop between purchase and advocacy