Power of Micro Rewards in Gamification: Boosting Engagement & Loyalty
Lately, there has been a well-deserved hype on gamification within loyalty programs, and its effect on users’ program engagement did not disappoint!
Crafting Value: Choosing Between Hard or Soft Benefits
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Loyalty Programs for Malls: Enhancing Customer Engagement and Retail Success
Loyalty programs have evolved from being mere marketing strategies to becoming essential tools for building strong relationships between businesses and their customers. In the context of shopping malls, loyalty programs play a pivotal role in attracting and retaining tenants, boosting sales, and providing a more engaging shopping experience. In this article, we will delve into […]
The Art of Marketing: Starting with the End in Mind
Marketing is not a science; it’s an art. It’s not just about persuasion, but also about storytelling and creating journeys. Like an artist, a marketer begins with the end in mind. When a painter looks at an empty canvas, they already have the picture in their mind – the colors, materials, and the finished work. […]
Engaging and Retaining Customers: The Power of Gamified Loyalty
Introduction In the world of loyalty marketing, enhancing user engagement and ensuring customer retention are paramount goals. One powerful tool that has gained significant traction is the utilization of gamified experiences within loyalty programs. Gamification, as defined by Gartner, involves employing game mechanics and experience design to digitally engage and motivate individuals in achieving their […]
Hooked on Loyalty: How Rewards Programs Reel in Repeat Customers
Let me start by telling you why loyalty programs can help your business grow: Loyalty and rewards solutions are direct marketing tools, aimed at increasing customer engagement with the brand’s products or services offered, by increasing customer retention, attracting new customers, and bringing valuable data. When built and communicated right, loyalty programs can lead to […]